Connect your games with the people who want to play them
Give new releases more visibility, activate your catalogue, create experiences around your games and connect with a community that discovers, plays and shares games through Meeplay.
Connect directly with the people who play
- Direct feedback: the community rates and reviews your games.
- Direct communication: share news, launches and events in the feed.
- Discovery: thanks to BGG and the recommendation system, highlight your games.
- Loyalty: run themed Meeplays and work with content creators.
More than visibility
Meeplay connects your games with real community activity: discovery, plays, events, challenges, content and digital experiences built around each title.
Discovery
Put your games in front of the people deciding what to play next.
Launches
Give a new release a push with content, visibility and activations.
Community
Connect your titles with plays, meeplays, stores, clubs and events.
Digital experiences
Extend the physical experience with tools built into Meeplay.
Catalogue
Put existing titles back in front of the community.
Give the games you want to grow more visibility
Meeplay lets publishers promote specific titles across relevant discovery areas, helping them reach people who are already looking for what to play next.
- Featured games inside the platform, clearly labelled as such.
- Presence in discovery areas, where the community decides what to play.
- Launch support to accompany a new release.
- Catalogue revivals for titles that deserve a second run.
- Time-limited campaigns, fitted to your calendar.
Go from being seen to getting played
Visibility can be the first step. Meeplay can also build actions around a title, and the specific options live on the advertising and activations page.
Challenges and achievements
“Play these titles” style prompts that nudge people to try your catalogue.
Demos and competitions
Plays, demos and tournaments built around a specific game.
Giveaways and events
Actions tied to the stores, clubs and events where your audience already is.
La Cuenta: an official digital score sheet inside Meeplay
Meeplay can integrate digital tools linked to specific games, complementing the physical table experience with scoring tools, helpers or experiences developed together with the publisher. It is a collaboration, agreed case by case.
- The official La Cuenta score sheet by 2Tomatoes, built into Meeplay: add tapas and modifiers and work out how much money each person has left, with no pencil and paper.
- It extends the physical game without replacing it, leaving a useful tool attached to the title itself.
- Thanks to 2Tomatoes for trusting Meeplay to digitise this part of their players' experience.
Official tournaments and sponsored circuits
- Build a nationwide circuit with local qualifiers hosted by stores: organizers apply to host a venue and you approve who takes part.
- Pick the format you need: Swiss, single or double elimination, or groups plus a final bracket.
- Standings, automatic tie-breakers (Buchholz, head-to-head) and ELO computed by the platform, with no spreadsheets.
- Every tournament carries your brand's look and rules, perfect for publisher-sponsored championships.
Connect your games with events and physical spaces
Meeplay can connect a publisher's presence at conventions, festivals, stores and other gaming spaces with the community's digital experience.
- Run a best game award at your event or trade fair, with the categories and nominees you choose.
- People vote the way you want: single vote, by rating or by emoji, with the experience tailored to your audience.
- Optional validation by geolocation, phone or a physical kiosk at the stand to keep votes genuine.
- Follow the live results and hand out a reusable winner badge for the awarded game's communication.
- Featured games on the map: at supported events, interactive maps help people see which titles each publisher is presenting and which ones are entered in votes, awards or other activations.
- That makes the path clear for visitors: publisher, game, stand and activity, before and during the visit.
Support a launch before and after it reaches the table
Introduce a new title to the community, give it visibility, connect demos and events and build actions that encourage people to discover and play it.
From catalog to crowdfunding
Submit your games to the catalog with a direct link to the crowdfunding or Kickstarter campaign.
Official scoring
Offer official scoring tools (companions) so plays of your games can be tracked from the app.
Challenges from your catalog
Launch "play these titles" challenges featuring games from your catalog to get people trying them.
Videos and tutorials by language
Add videos and tutorials in each language to every game's page to explain it better.
Want to activate a launch?
See the campaign and activation options available.
Understand the activity around your games
Depending on the campaign or feature, Meeplay can provide aggregated insights around plays, participation and community activity. Reporting relies on platform metrics and aggregated data.
- Feature content segmented by country and language: splash, home and blocks tailored to each market.
- Show your verified publisher profile so the community recognizes your games as official.
- Access community data: how many people own, want or have played your games.
- Understand affinity by profile type to target your actions and speak to the people who really matter to you.
Frequently asked questions for publishers
What does Meeplay offer a board game publisher?
Meeplay connects your games with a passionate community that logs plays, organizes events and shares their collections. You can announce launches, reach players segmented by taste, and measure the real impact of your titles based on logged plays, ratings and collectors.
What data can I learn about my games?
You get aggregated, anonymous metrics: number of logged plays, community ratings, how many people own your games or have them on their wishlist, and how they evolve over time. It is useful information to understand the real reception of each title.
How do I promote a launch?
You can feature a game on the home and in discovery sections, organize launch events as Meeplays, and communicate news to the community. Check the specific options in the advertising section.
Are my games already on Meeplay?
Very likely: the catalog draws from a large board game database. If a title is missing or you want to complete the official entry for your games, write to us and we will review it with you.
Can I run a circuit with several stores as venues?
Yes. You create the circuit with local qualifiers and stores apply to host a venue; you approve who joins, and every tournament keeps your brand's look and rules.
How do you prevent duplicate votes in the audience awards?
You can enable optional validation by geolocation, phone or a physical kiosk at the stand, on top of choosing single, rating-based or emoji voting.
Can I promote a game inside Meeplay?
Yes. Meeplay offers ways to increase the visibility of specific titles within the platform and combine that visibility with campaigns or activations.
Can Meeplay create digital tools for a game?
Meeplay can develop or integrate selected digital experiences in collaboration with publishers. The official La Cuenta score sheet is one example.
What is the La Cuenta digital score sheet?
It is an official scoring tool integrated into Meeplay for La Cuenta by 2Tomatoes, allowing players to keep score directly in the app.
Can my games be activated at physical events?
Yes. Depending on the event and campaign, Meeplay can connect titles with demos, activities, giveaways, votes, awards and other experiences.
Does Meeplay share players' personal data with publishers?
No. Commercial and campaign reporting relies on platform metrics and aggregated data according to each activation.
Keep your next game active beyond the shelf
Connect discovery, play, community and experiences to keep your titles active before, during and after launch.
Tell us which game you want to grow