Opportunities for publishers
Meeplay is a bridge between publishers and players. Connect directly with your end consumers, promote your launches and understand their preferences.
Create your publisher profileConnect directly with players
- Direct feedback: users rate and review your games.
- Direct communication: share news, launches and events in the feed.
- Discovery: thanks to BGG and the recommendation system, highlight your games.
- Loyalty: create themed Meeplays and collaborate with content creators.
Give your games and expansions visibility
Targeted ads
Promote new launches to players interested in similar games.
Sponsored events
Organize official Meeplays to show your products in action.
Pre-launch campaigns
Build anticipation before a game launches.
Market data
Identify preferences by segment, most played games and most popular mechanics.
Official tournaments and sponsored circuits
- Build a nationwide circuit with local qualifiers hosted by stores: organizers apply to host a venue and you approve who takes part.
- Pick the format you need: Swiss, single or double elimination, or groups plus a final bracket.
- Standings, automatic tie-breakers (Buchholz, head-to-head) and ELO computed by the platform, with no spreadsheets.
- Every tournament carries your brand's look and rules, perfect for publisher-sponsored championships.
Awards and audience voting
- Run a best game award at your event or trade fair, with the categories and nominees you choose.
- People vote the way you want: single vote, by rating or by emoji, with the experience tailored to your audience.
- Optional validation by geolocation, phone or a physical kiosk at the stand to keep votes genuine.
- Follow the live results and hand out a reusable winner badge for the awarded game's communication.
Power up your launches
From catalog to crowdfunding
Submit your games to the catalog with a direct link to the crowdfunding or Kickstarter campaign.
Official scoring
Provide official scoring tools (companions) so players track their games with your titles.
Challenges from your catalog
Launch "play these titles" challenges featuring games from your catalog to get people trying them.
Videos and tutorials by language
Add videos and tutorials in each language to every game's page to explain it better.
Reach the right audience
- Feature content segmented by country and language: splash, home and blocks tailored to each market.
- Show your verified publisher profile so the community recognizes your games as official.
- Access community data: how many people own, want or have played your games.
- Understand affinity by player type to segment your campaigns and speak to the people who matter most.
Frequently asked questions for publishers
What does Meeplay offer a board game publisher?
Meeplay connects your games with a passionate community that logs plays, organizes events and shares their collections. You can announce launches, reach players segmented by taste, and measure the real impact of your titles based on logged plays, ratings and collectors.
What data can I learn about my games?
You get aggregated, anonymous metrics: number of logged plays, community ratings, how many people own your games or have them on their wishlist, and how they evolve over time. It is useful information to understand the real reception of each title.
How do I promote a launch?
You can feature a game on the home and in discovery sections, organize launch events as Meeplays, and communicate news to the community. Check the specific options in the advertising section.
Are my games already on Meeplay?
Very likely: the catalog draws from a large board game database. If a title is missing or you want to complete the official entry for your games, write to us and we will review it with you.
Can I run a circuit with several stores as venues?
Yes. You create the circuit with local qualifiers and stores apply to host a venue; you approve who joins, and every tournament keeps your brand's look and rules.
How do you prevent duplicate votes in the audience awards?
You can enable optional validation by geolocation, phone or a physical kiosk at the stand, on top of choosing single, rating-based or emoji voting.
Are you a board game publisher?
Bring your games to a passionate community and measure their real impact.
See advertising options