Integrated campaigns
We design a full activation combining in-app presence, social media, content, achievements, challenges, giveaways, events or premium formats for a defined period.
See options →Advertising on Meeplay
Reach a community that lives board games
Publishers, distributors, stores, events, associations and brands can connect with a specialized community through Meeplay. You can book a specific placement or create a full campaign with in-app presence, content, social media, gamification and in-person experiences.
From one placement to a full campaign. Your brand inside the community.
The community
A specialized audience, active and connected to in-person play
Meeplay brings together players, stores, clubs, associations, publishers and organizers around games, plays and in-person experiences.
16,554Registered users
5,523Monthly active
539Daily active
36,008Events organized
Two ways to promoteTailored Placements
Tailored campaigns or specific advertising placements
You can book visibility in specific platform areas or work with us on a full campaign tailored to your goal.
Advertising in specific areas
Choose specific advertising placements inside Meeplay: Home, feed, organizers, Market, search, catalog, game detail pages and high-visibility formats.
See options →Tailored campaignsIntegrated campaign Social & content Custom achievements Challenges & giveaways Brand without a game In-person
Tell us what you want to achieve. We design the campaign.
We create campaigns adapted to each project’s goal, duration and audience. They can focus on a game, but also on a publisher, store, festival, association, service or brand.
Coordinated presence for a defined period
We combine several app areas at once with content, goals, contextual targeting and result tracking.
Example: brand launch with Home, feed, catalog, social and premium formats for 3 weeks.
Design this action →Amplify the campaign beyond the app
Posts, reels, videos, product tests, event announcements or content pieces through Meeplay channels.
It can support an in-app campaign or work as a standalone visibility action.
Design this action →Incentivize playing, visiting or taking part
We create special achievements tied to a game, brand, store, fair, association or campaign.
Users can unlock them by playing, scanning QR codes, visiting spaces or completing actions.
Design this action →Turn advertising into participation
Challenges, Play & Win, missions, giveaways, competitions or mechanics that activate the community.
Examples: log a play, visit a stand, complete a route or join a demo.
Design this action →Promote an entity, service or venue
The campaign does not need to revolve around a specific title. It can focus on a store, festival, association, publisher, product or service.
Ideal for awareness, acquisition, event calendars, store visits or community building.
Design this action →Connect app, community and physical spaces
Demos, meetups, checkpoints, passports, sign-ups, rankings or QR mechanics.
Designed for stores, clubs, fairs, festivals, publishers and organizer networks.
Design this action →Advertising placements
Choose where you want to appear inside Meeplay
In addition to tailored campaigns, you can book specific placements across discovery, activity, search, organizer, marketplace and catalog screens.
Home
The main entry and discovery screen.
Top bannerFrom 150 €
Featured gameFrom 100 €
Popular on MeeplayFrom 80 €
Catalog & games
Visibility placements inside the catalog, game pages and recommendation modules.
Game catalog listingFrom 80 €
Related games on a game detail pageFrom 50 €
Meeplay search
Banners integrated into listings where players search for plays and events.
Meeplay search bannersFrom 100 €
Organizers
Visibility for stores, associations, clubs, publishers and organizers.
Organizer bannerFrom 80 €
Organizer ad itemFrom 80 €
Market
Featured presence inside buying, selling and trading areas.
Market bannerFrom 80 €
Promoted Market itemFrom 60 €
Feed
Formats integrated into community activity and post areas.
Feed bannerFrom 100 €
Sponsored feed postFrom 120 €
Each placement can be booked independently or combined within an integrated campaign for a defined period.
Maximum visibility
Premium formats for high-impact campaigns
Sponsorship formats integrated into key moments of app usage: when Meeplay starts and during the recap in the first week of every month.
01
Sponsored splash screen
Your brand always appears on Meeplay’s launch screen during the contracted period, owning the first moment of the app experience.
02
Full-screen launch interstitial
A full-screen ad that always appears when Meeplay starts. A maximum-visibility format for launch and awareness campaigns.
03
Sponsored monthly recap
Your brand sponsors Meeplay’s recap during the first week of every month, alongside one of the community’s most personal and shareable content formats.
Reporting
Measure participation, not just impressions
Depending on the campaign mechanic, we can analyze reach and the activity generated within Meeplay.
ParticipantsPlayers who joined the action.
PlaysActivity logged around the campaign's games.
ProgressProgress and completion of challenges or missions.
Unique playersNumber of distinct participants.
Geographic activityCities or markets with aggregated participation.
RecurrencePlayers who take part or play again.
OrganizersStores, clubs or venues linked to an activation.
AttendanceSign-ups and participation when event tools are used.
Reports are designed per campaign and work with platform metrics and aggregated data. Meeplay does not share users' personal databases with advertisers.
Real experience
Experiences already working on Meeplay
Meeplay has already connected digital product, in-person play and community across different industry contexts.
See experiencesHow we work01 02 03 04
Tell us the goal. We design the activation.
Goal
You tell us your goal: launch, plays, community, demos, competition or visibility.
Mechanic
We design the experience and pick the right Meeplay tools.
Activation
We set up the campaign, its content and amplification channels.
Results
We track activity and prepare the agreed reporting.
What do you want to achieve with your brand or campaign?
Tell us the goal, audience, market and timing. We'll propose a tailored action or the most suitable advertising placements.