Discover
Your game appears to the community.
Activations & advertising for board games
Get players to discover, play and share your game
Meeplay connects publishers, distributors, stores and brands with an active community of players. We build campaigns that go beyond traditional advertising: challenges, plays, achievements, giveaways, demos, competitions and in-person experiences connected to the app.
We don't just show your game. We activate players.
The community
A specialized audience, active and connected to in-person play
Meeplay brings together players, stores, clubs, associations, publishers and organizers around games, plays and in-person experiences.
13,465Registered users
2,616Monthly active
474Daily active
+400kEvents organized
A different approach01 02 03 04 05
From impression to participation
A banner can get visibility. Meeplay can also invite a player to discover a title, complete a challenge, try it in a store, log a play or join an experience.
Take part
The player joins an action.
Play
The campaign connects to a real play or experience.
Share
The activity flows into Meeplay's social feed.
Measure
We analyze the activation's results.
Goals
What do you want to achieve?
We design each campaign around a marketing, community or business goal.
Launch
Launch a game
Give a new release visibility and build an action around its first players.
Learn more →ParticipationGet people playing
Turn promotion into challenges, plays, achievements and real participation.
Learn more →CatalogReactivate a title
Bring a catalog game back to the community's tables.
Learn more →CompetitionCreate a competition
Run qualifiers, tournaments or circuits around a game.
Learn more →In-personActivate stores and events
Connect digital campaigns with demos, stands, checkpoints and physical spaces.
Learn more →RetailBring the game closer to purchase
Connect game discovery with nearby stores and points of sale.
Learn more →Play ActivationMeeplay Challenges Play & Win Achievements Replay Community Challenge Missions & Passports
Turn a campaign into an action inside the community
We combine Meeplay's tools to build mechanics that invite people to take part, play and come back.
Create a challenge around your game or catalog
Invite players to complete a goal and track their progress within Meeplay.
Examples: play 3 titles from a publisher · try 5 new releases · complete a family-games route.
Design this action →Play. Log. Enter.
Link plays or community actions to prizes and giveaways.
Example: play during July, log your play and enter a draw for an expansion.
Design this action →Create achievements players want to unlock
Design special achievements, time-limited or tied to a physical experience via QR.
Examples: founding player · space explorer · expo-exclusive badge.
Design this action →Get them to play again
Reactivate catalog titles with campaigns designed to bring them back to the table.
Idea: replay a title during September and unlock an exclusive achievement.
Design this action →Rally the whole community around a goal
Every play brings the community closer to a shared, visible goal.
Example: 10,000 plays this summer · 7,438 / 10,000 completed.
Design this action →Turn a campaign or fair into an experience
Create missions and routes linking digital actions to physical locations.
Route: visit the stand · join a demo · try a game · complete the challenge.
Design this action →Meeplay Launch
Launch your next game with Meeplay
A launch can combine discovery, content, participation and play in a single campaign.
01
Discovery
Featured game, content, video and game page.
02
Activation
Challenge, Play & Win and achievement.
03
Community
Meeplays, demos and organizers.
04
Amplification
Home, featured content, notifications and email.
05
Results
Participants, plays, activity and recurrence depending on the campaign.
In-person activationDemo Network Event Activation Championship Network
From the app to the table
Connect a digital campaign with stores, clubs, meetups and events.
Activate a network of organizers
Connect demos with stores, clubs, sign-ups and participation.
Create experiences inside a fair
Challenges, passports, checkpoints, achievements, giveaways and QR mechanics.
Create a competitive circuit
Qualifiers, venues, tournaments and finals around a game.
Retail ActivationLocal discovery Activation Relevance
From discovery to point of sale
Meeplay connects games and community with nearby stores and spaces.
Where to find a game
Players discover organizers and stores selling a game, sorted by distance.
Local campaigns
Connect an action with stores, clubs, demos or events in a specific area.
Game affinity
Relevant campaigns based on context and affinity within Meeplay, respecting the community's privacy.
Amplification
Amplify your campaign
Activations can be combined with Meeplay's visibility channels.
Home & featured contentVisibility for launches, campaigns and relevant actions.
Feed & contentBranded content integrated into the community's activity.
Featured gamesBoost discovery of a title within Meeplay.
VideoTrailers, tutorials, plays and related content.
NotificationsCommunicate relevant actions based on each campaign's capabilities.
EmailCampaigns and experiences integrated into multilingual comms.
Splash & premium formatsMaximum visibility for launches and special actions.
Visibility isn't the start of the campaign. It's the layer that amplifies the action.
Reporting
Measure participation, not just impressions
Depending on the campaign mechanic, we can analyze reach and the activity generated within Meeplay.
ParticipantsPlayers who joined the action.
PlaysActivity logged around the campaign's games.
ProgressProgress and completion of challenges or missions.
Unique playersNumber of distinct participants.
Geographic activityCities or markets with aggregated participation.
RecurrencePlayers who take part or play again.
OrganizersStores, clubs or venues linked to an activation.
AttendanceSign-ups and participation when event tools are used.
Reports are designed per campaign and work with platform metrics and aggregated data. Meeplay does not share users' personal databases with advertisers.
Real experienceCompetitions Event Voting Gamification
Experiences already working on Meeplay
Meeplay has already connected digital product, in-person play and community across different industry contexts.
Deviriadas
End-to-end management of tournaments and competitions.
Toledum
Program, sign-ups and digital experiences for attendees.
Córdoba Festival
Digital voting for the Audience Award.
Challenges & QR
Challenges, achievements and mechanics tied to in-person experiences.
How we work01 02 03 04
Tell us the goal. We design the activation.
Goal
You tell us your goal: launch, plays, community, demos, competition or visibility.
Mechanic
We design the experience and pick the right Meeplay tools.
Activation
We set up the campaign, its content and amplification channels.
Results
We track activity and prepare the agreed reporting.
What do you want to achieve with your next game?
Tell us the goal, the market and the product stage. We'll propose a tailored action.
Tailored activations and campaigns. Proposal based on goal, duration, markets, mechanic and amplification channels.